SELF STORAGE MARATON
DAY 1.
19.01.2026
con traducción simultánea a Español
Schedule - Horarios
Apertura, bienvenida y presentación del Maratón
Opening, welcome and presentation of the Marathon
- 09.45 - 10.00h
Qué hacer cuando llega Goliat y tu sigues siendo David
What to do when Goliath arrives and you're still David
- 10:10 CET
- Comprar entrada ahora
A masterclass for those competing with giants… and still determined to win.
In this keynote, Cesare Carcano shares how small operators can stand up to big players without losing identity or opportunities.
He dives into strategy, focus, creativity, and speed — the tools that allow smaller companies to stay agile, differentiate themselves, make faster decisions, and turn limitations into real competitive advantages.
A practical roadmap to compete — and win — as David in a market full of Goliaths.
Del Candado al Click: Como automatizar tu centro para ganar autonomia, escalar sin personal y facturar más
From Pâdlock to Click: How to automate Your faciity to Gain Autonomy, Scale Without Staff, and increase Revenue
- 11:10 CET
- Comprar entrada ahora
Many operators are still stuck in manual processes: opening doors, handling off-hours requests, chasing late payments, or relying on staff for everything.
Iván Palacios Verano, CEO of Xperitt, is here to change that mindset.
In this session, you’ll learn how true integration between access control, management, and metrics transforms a facility into an autonomous business—one that scales without friction and increases revenue without increasing your workload.
Iván will share proven tactics to attract more customers, retain them, reduce delinquency, and eliminate repetitive tasks.
If you’re still spending your day on things that don’t generate revenue, this talk will open your eyes.
Marketing Self Storage en 2026: Como la IA te va a obligar a adaptar tu estrategia SEO y publicidad en un Google
Self Storage Marketing in 2026: How AI Will Force You to Adapt Your SEO and Google Advertising Strategy
- 12:10 CET
- Comprar entrada ahora
A presentation focused on the real impact of generative AI in the self-storage sector. We will analyze how it affects local search, the role online reputation plays, why strong brands will appear more often in AI-generated results, and how ads are evolving toward fully automated systems.
The audience will walk away with a clear roadmap on how to differentiate their facility and prepare for a scenario where Google becomes an “assistant” that decides which businesses to recommend.
IA para Self Storage. Más allá de la automatización. La nueva era en la gestión
AI for Self Storage: Beyond Automation. The New Era of Management
- 13:10 CET
- Comprar entrada ahora
Victor nos ayudará a entender cómo tomar mejores decisiones, anticipar la demanda y optimizar procesos gracias a la inteligencia artificial aplicada al sector.
Una ponencia imprescindible para cualquier operador que quiera prepararse para la nueva era del Self Storage: más eficiente, más rentable y 100% orientada a datos.
At the Self Storage Marathon 2026, Víctor Modesto will share how to make smarter decisions, anticipate demand, and optimize processes through data-driven AI solutions designed for our industry.A must-attend session for any operator who wants to step into the new era of Self Storage: more efficient, more profitable, and fully data-powered.
La estructura societaria ganadora para tu negocio de Self Storage
The Winning Corporate Structure for your Self Storage Business
- 14:10 CET
- Comprar entrada ahora
Esta ponencia explicará la estructura societaria más segura para un negocio de trasteros: una holding arriba, filiales operativas por centro y una sociedad patrimonial separada para proteger los inmuebles. Un modelo que aísla riesgos y protege el patrimonio. Luis Gajate, fiscalista especializado en self storage, y Federico Heras, socio de Carrera Abogados, referentes en fiscalidad y mercantil del sector, mostrarán cómo esta estructura mejora la eficiencia y facilita un crecimiento sostenible. Una sesión clave para propietarios e inversores que piensen a largo plazo.
This session will outline the safest corporate structure for a self-storage business: a holding company at the top, operating subsidiaries for each facility, and a separate property company to protect the real estate. A model that isolates risk and safeguards assets. Luis Gajate, a tax specialist in self storage, and Federico Heras, partner at Carrera Abogados and a leading expert in corporate law for the sector, will explain how this structure improves efficiency and supports sustainable growth. A key session for long-term-focused owners and investors.
Del acero al exito , el ADN de tu negocio de trasteros
From steel to success, the DNA of your self-storage business
- 15:10 CET
- Comprar entrada ahora
Marce Sánchez, dueño de Puertas Sánchez, compartirá los mejores consejos prácticos que ha aprendido trabajando con cientos de centros de self storage en toda Europa. Explicará qué diseños funcionan y cuáles generan problemas, cómo acelerar una obra sin disparar el coste, qué errores de instalación se repiten siempre y cómo evitarlos, y qué detalles marcan la diferencia entre un centro mediocre y uno rentable. Una sesión pensada para que cualquier operador mejore su centro desde mañana mismo.
Marce Sánchez, owner of Puertas Sánchez, will share the most practical insights he has learned from working with hundreds of self-storage facilities across Europe. He will explain which designs work and which ones create problems, how to speed up a build without blowing the budget, which installation mistakes are always repeated and how to avoid them, and the small details that separate an average facility from a truly profitable one. A session designed so any operator can improve their site starting tomorrow.
Pasos imprescindibles para abrir un centro de Self Storage sin llorar por las licencias
Opening a Self Storage Centre: Surviving the Permits without Tears
- 16:10 CET
- Comprar entrada ahora
_________
___________
Juan Goñi
Fundador @ KLIC Arquitectos Málaga
Estrategias de fútbol aplicadas al Self Storage
Football Strategies Applied to Self Storage
- 17:10 CET
- Comprar entrada ahora
En esta ponencia Alberto dará una visión práctica de cómo aplicar estrategias del fútbol al self storage: atacar con marketing medible, defender el cash flow y dominar el partido entendiendo a tu competencia. Explicará cómo elegir mercado, construir un equipo ganador y maximizar ingresos con pricing y upsells. Una guía clara para operadores que quieren jugar para ganar.
In this session, Alberto will give a practical view of how football strategies can be applied to self storage: attacking with measurable marketing, defending your cash flow, and dominating the match by understanding your competition. He will explain how to choose the right market, build a winning team, and maximize revenue through pricing and upsells. A clear guide for operators who want to play to win.
Tres aperturas simultáneas: qué funcionó y qué salió mal
Three simultaneous openings: what worked and what went wrong
- 21:10 CET
- Comprar entrada ahora
Marcelo Fraschina, dueño de Don Box y líder del self storage en Argentina, contará cómo han abierto tres centros en ciudades totalmente distintas en un solo año. Explicará los retos de entrar en mercados sin competencia, operar a cientos de kilómetros y construir con equipos propios. Una sesión pensada para operadores que quieran escalar sin perder control.
Marcelo Fraschina, owner of Don Box and a leading figure in Argentina’s self-storage industry, will share how they opened three facilities in completely different cities within a single year. He’ll explain the challenges of entering markets with no competition, operating hundreds of kilometers away, and building with in-house teams. A session designed for operators who want to scale without losing control.
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